Swipii or can digital save your High Street?

80% of your sales come from 20% of your customers… I know, if you had a penny for every time you heard the Pareto principle… well, it may sound trite, but it surely is true that loyal customers are fundamental for every business and possibly no one experience it more than your local shops. There…

The Like button is dead, long live the Like button

Facebook has today (24 Feb 2016) announced the global release of the new Reactions. Always felt the Like button wasn’t enough? You are not alone. Although many had wanted a “Dislike” button for quite some time, Facebook decided not to go down that route but give, at least, a broader range of emotions available to…

The US presidential race just got more interesting

If you feel as if the 2016 primaries have been on since, well, forever, this news might revive your interest in the campaign. Captain Obvious, the Hotels.com spokesperson character whose “super power” is to deliver deadpan lines, has announced his candidacy. He will run for the presidency… quite literally. Hotels.com ‘s brand awareness will likely…

“Airbnb” in a galaxy far far away

Airbnb disruptive brilliance has been the subject of countless blog posts, some hagiographic…some not very much so. Whatever you might think of their business strategy, you are likely to think favourably of their website. The comprehensive re-branding the company entrusted in 2013-2014 to the DesignStudio, has left Airbnb with a new logo and a cleaner…